> Warren Buffett Blog: Key to Berkshire future

Wednesday, February 27, 2013

Key to Berkshire future

The key to Berkshire’s future is less about Buffett (and his successors) finding great investment ideas as it is maintaining the ability to rent its reputation, so those ideas come begging to Berkshire’s door. “It takes 20 years to build a reputation, and five minutes to ruin it,” Buffett likes to say. Let’s hope that remains Berkshire’s motto.