> Warren Buffett Blog: Buy a company because you believe in it

Wednesday, January 28, 2015

Buy a company because you believe in it

Buy into a company because you want to own it, not because you want the stock to go up. People have been successful investors because they’ve stuck with successful companies. Sooner or later the market mirrors the business.

In 2013 Warren Buffett praised Coca-Cola saying "I'm the kind of guy who likes to bet on sure things. No business has ever failed with happy customers. ... And you're selling happiness. I like wonderful brands. If you take care of a great brand, it's forever." [Warren Buffett has a $17 Billion position in Coca-Cola]